Senior Specialist, Content Marketing – Johnson Controls Brand
What will you do
We are seeking an organized, and self-motivated Senior Specialist, Content & Campaign Marketing – Brand Campaigns to join our global Brand squad. As part of a small, agile team that drives the overarching brand strategy and brand campaign, this role plays a key part in shaping how the Johnson Controls brand shows up.
In this execution-focused role, you will lead the planning, creation, and deployment of content that amplifies the Johnson Controls brand. You bring a disciplined approach to campaign delivery—balancing creativity with operational precision. Whether developing content independently or collaborating with internal creative teams and external agencies, you ensure our content is purposeful, on-brand, and aligned with campaign goals.
How will you do it
Content Planning & Strategy
Translate brand and campaign strategy into clear, actionable content deliverables.
Collaborate with internal stakeholders to shape campaign narratives and define content formats, channels, and timelines.
Build and manage a content calendar that aligns with campaign milestones and audience engagement goals.
Ensure content plans are rooted in competitive and audience insights and support broader marketing and business objectives.
Content Creation
Actively contribute to content production—writing, editing, and designing assets when needed to meet deadlines or fill gaps.
Ensure all content is aligned with brand guidelines and tailored for specific platforms and audiences.
Lead the development of content by briefing and guiding creative partners. Collaborate internal creative teams to bring campaign stories to life across formats.
Activation, reporting & performance optimization
Coordinate the rollout of content across internal and external channels, ensuring timely and consistent delivery.
Collaborate with global marketing squads and geos to provide them with the latest and greatest assets, as well as facilitate localizations and translation needs.
Track performance in collaboration with squad team members and Centers of Excellence (COEs), using insights to refine content and improve future campaigns.
Track performance metrics and audience engagement, using insights to refine content and improve future campaigns.
Proactively identify opportunities to optimize content based on data, feedback, and evolving campaign needs.
What we look for
Required
Advanced English fluency ideally to a native level English, with exceptional writing, editing, and storytelling skills.
Demonstrated experience working on brand campaigns, with a strong portfolio of content that supports brand storytelling and positioning.
5+ years of experience in content marketing, preferably within a global or matrixed organization.
Experience managing creative agencies and producing content independently.
Proficiency in content creation tools and analytics platforms.
Preferred
Bachelor’s degree in marketing, Communications or related field.
Familiarity with HVAC, energy, automation, or smart building technologies.
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